Employer value proposition strategy to fix an empty story
An EVP is the second pillar of our CELS model. Most companies don't have a hiring problem, they have a story problem. If good people look at your offer and silently walk, your internal identity is likely unclear. We help you build an authentic employer brand from the inside out so the people you want actually choose you.
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The impact of a strong employer brand
Applicant quality
A strong employer brand delivers 50 percent more qualified applications. You stop shouting into a void and start attracting the right signal.
Employee retention
A clear culture increases retention by 28 percent. People stay when the reality of the job matches the promise made during the interview.
Differentiation
You need to stand out against both traditional competitors and agile tech firms. A unique EVP defines why you are the better choice for specific talent groups.
The workshop methodology
01.
Future vision
We define how you should be perceived as an employer in the future. We look at themes like innovation, technology, and stability.
02.
Core values
We identify the unique values that make your workplace distinct. We define your top target groups to ensure your message is tailored to them.
03.
Tonality
We analyze how your brand should sound and feel. The goal is to appear modern and innovative without seeming unapproachable.
A multi-dimensional EVP
Your final EVP rests on four pillars. Innovation and heritage combine startup speed with the security of a leader. Simplicity and security ensure that what you promise customers, you also provide to employees. Team spirit focuses on a resilient team where respect is a primary differentiator. Attractive perspectives offer fair conditions and room to develop in a stable environment.
Stop blaming the market and fix your story
If you say standards are high but you are terrified of losing whoever is left, your employer brand is broken. We use a Golden Circle approach to uncover your core identity. Contact us to start your EVP workshop.
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