If you could bottle up what it was like to work at your company and give you that in a pill form right now, would you swallow the pill? – Jacob Morgan, The Employee Experience
Nearly 80% of executives rate employee experience very important (Deloitte)
It’s no secret that we are moving towards people-centric strategies in business. We have learned how important customers are and are increasingly personalizing as many processes, products and services as possible.
Now we have come to understand, how customer and employee experience are connected in a virtuous cycle, as happy and engaged employees will ultimately create better experiences for customers.This in turn will boost the employer brand and company growth.
So how can you manage the employee experience (EX)? In The Employee Experience by Jacob Morgan, the 3 core factors of employee experience are outlined as being: physical, cultural and technological.
After applying our own learnings, we came up with a simple guide on how to boost employee experience within the physical, cultural and technological factors that make up the EX.
Be bold. Be fast. Be creative.
Focus on implementing strategies:
- that boost motivation
- are team centered
- and are purpose driven (connecting work to organizations goals & values)
Physical environments should reflect a company’s core values.
- by talking with employees to find out what they need and then design accordingly
- that are highly attractive & innovatively designed
- that inspire creativity and allow for flexibility (Private cubicles, quiet areas, conference rooms, etc.)
Provide the tools
Technology has revolutionized the way we work, which is why you should provide:
- tools that are up-to-date with tech advancements
- training for technological changes (for ex. digital psychology, digital analytics, AI, UX, growth hacking)
- feedback processes, by using communication channels for employees to find out their expectations, needs and desires
People value experiences, often even more than material things. That’s why it’s crucial to analyse the employee experience with work. There are so many events that matter during work, such as: first day of work, celebrating a birthday, being sick, expecting a child or volunteering for causes.
The future of EX will depend on how well HR departments and employees communicate and collaborate. The latest methods, include: Design Thinking and Employee Journey Mapping. When redesigning your EX, it’s important to use a holistic long-term approach. Work together with your employees to design the EX with them and not for them.